Their core conception — "If you can't measure it, it doesn't count" — precludes them from demonstrating to themselves that the future will be anything but an extrapolation of the past. Note however, that it is a prison that they have built for themselves. They build it, lock themselves in a cell, throw away the key; and then complain about being unfairly locked in a prison cell.

Roger Martin, "Management by Imagination," Harvard Business Review, 19 January 2010