Richard Tanner Pascale, Jerry Sternin, Monique Sternin, The Power of Positive Deviance: How Unlikely Innovators Solve the World's Toughest Problems (notes)

I don't remember exactly how I found this book. I think I was looking for another book on Safari Books Online and this one showed up in the search results or as a suggested book linked to whatever I was looking for. Doesn't matter. I saw this in the description and knew I had to read it:

In The Power of Positive Deviance, the authors present a counterintuitive new approach to problem-solving. Their advice? Leverage positive deviants--the few individuals in a group who find unique ways to look at, and overcome, seemingly insoluble difficulties. By seeing solutions where others don't, positive deviants spread and sustain needed change.

That's what I do. (How I see myself, at least.) Roundhouse kicks to the face of the status quo.