Now reading: Loonshots

Safi Bahcall, Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries (2019). (Goodreads/review - notes)

I heard about this one in an episode of HBR IdeaCast in March 2019: #674 A Theoretical Physicist (and Entrepreneur) on Why Companies Stop Innovating.

Why did I pick it up? I've worked in big companies and small companies. They each have maddening characteristics, although they're not quite the same maddening characteristics, for the most part. I thought Safi Bahcall's explanation in the podcast of how there are structural characteristics of organizations that could be manipulated—versus the normally soft and not-often-well-explained cultural characteristics from business books—to develop new products and new ideas, especially in larger organizations that have developed in such a way that they tend to favor sure things and avoid new things.

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