PMBA 48

pmba48.com: an intentionally limited view of what's due next for WashU Olin PMBA 48 so you don't have to log in to find out.


2020-W26 (week 7)

FIN 5503: Finance Management (Canvas)

MKT 5203: Marketing Management (Canvas)

  • 2020-06-25: Customer Management and Profitability
    • Ti-Tech, HBS Case 508-095 [course pack, pp.170-185]
      • Which order(s) should Tim Stanley accept?
    • CMR Enterprises, HBS Case 501-012 [course pack, pp. 186-206]
      • How should Sam Marcus manage the Blackstone account: Keep, Drop, or Fix?
    • Read "Manage Customers for Profits (Not Just Sales)", Harvard Business Review (September-October 1987) [course pack, pp. 207-215]

2020-W27 (week 8)

Summer break